PCJ – Chapter 720 Obstacle

The AutoHome Forum is a gathering place for many young car owners, and the release of Meishan New Energy Vehicles has become the hottest topic there.

“Yesterday I spent 200,000 yuan to buy a joint-venture car, and today Meishan’s new energy car was released. What do I do now? The dealership says it’s non-refundable. Should I smash the car, or… smash the car?”

The most clicked post was from a young salaried worker named Liu Tianjun, who owned a small business in a second-tier city. His career was on the rise, and he had just saved up a bit of extra money. He thought having a car would help expand his business, so he spent 200,000 yuan on a joint-venture vehicle. Who knew that the very day he finished the paperwork, got his license plates, and drove back, he saw the release of Meishan Group’s new energy vehicle. Compared with Meishan’s car, the one he had just bought—which originally seemed pretty good—suddenly looked like trash.

As soon as Liu Tianjun posted this, countless replies followed.

“Haha, luckily I had foresight. I heard Meishan was going to release a new energy car, so I kept waiting. Turns out my patience was worth it.”

“First floor, talk again when you actually get one. Meishan’s monthly production capacity is at most tens of thousands of cars. Their factory is large but just started production. At best, they can make 60,000–70,000 units per month. Meanwhile, China’s monthly car sales exceed one million units. For mid-range cars priced at 200,000+, sales should exceed at least 200,000 units. Although Meishan’s new energy cars are pricey, they don’t burn fuel and save lots of costs. They’re more competitive than even 100,000-yuan cars. But keep in mind, out of Meishan’s capacity, some will go to supercars, SUVs, convertibles, and other luxury models. The 200,000 price range won’t be more than half of total output. Unless you buy a high-end Meishan, otherwise—better line up.”

“Second floor’s right. I only have one question: does anyone know where Meishan’s new energy cars are sold? I want to get in line!”

“Third floor, hurry to Bijiang City. I heard Meishan hasn’t yet set up a nationwide sales network. But I’m sure many car dealers are already in talks with them.”

“Will Meishan’s cars smash the rice bowls of all other automakers nationwide? Even imports will suffer. Meishan’s second and third phase factories are being built at full speed. Once they’re all in production, capacity will soar, and the old brands’ end will be near. Meishan also plans to enter the low-end market. By then, the entire automotive industry’s livelihood will be crushed by them. Millions rely on cars for work—if they lose their jobs, won’t they drown Meishan in spit?”

“Upstairs makes sense. This is big trouble!”

“Nonsense. The market is still here—it’s just changing brands. Back in ’98, during the mass layoffs, so many lost jobs but life went on. The backward will always be eliminated. If joint ventures can dominate China, why can’t domestic brands? In fact, Meishan should go global and take the international market too. A ten-million-yuan supercar! Imagine our Chinese cars claiming a place in the world’s high-end market—that would be awesome!”

…

But on the sales end, Meishan ran into obstacles. No nationwide dealership was willing to sell Meishan’s cars. The limited production couldn’t meet the needs of large sales networks, and traditional automakers collectively pressured those nationwide channels not to take Meishan’s orders.

This left Ji Jiaxin in a frenzy. Meishan had planned to build its own sales network, but the time between R&D, release, and upcoming sales was too short. There simply wasn’t enough time. The original plan was to rely on existing platforms first, then gradually build their own. Unexpectedly, they faced a joint blockade right from the start.

“If we rush to build our own sales network now, it will delay the first batch of new energy car sales. That would harm our brand greatly. If malicious actors exploit it, the damage could be even worse,” Ji Jiaxin said anxiously.

“I’ll think of something,” Zhang Jiaohua replied.

Zhang immediately called home.

Liu Qiaoye answered the phone and scolded him fiercely: “You brat! You haven’t called your mother in so long. What, now that you’re a mayor you don’t recognize your mom?”

“Mom, I’ve got serious business this time, don’t be mad. I’ll come back in a few days to keep you company. Did you see our new car launch? I prepared the very best car for you—limited edition, only one in existence, designed just for you. Dad also has one, also limited edition.” Zhang said.

“Really?” Liu Qiaoye was delighted, but quickly grew suspicious. “If you’re being this sweet, you must want something.”

“Mom, you’re right. Our new energy cars have drawn envy, and people are trying to block our sales channels. We don’t have time to set up a national network, so I want to borrow Biyu Xianyin Group’s distribution channels to solve this urgent problem.” Zhang briefly explained.

“I knew you had an agenda. But of course your mom will help. If anyone dares bully my son, I’ll back him up! I’ll contact them right away to fix the sales problem. Also, our group needs to update our cars—we’ll switch to your new energy cars. From now on, all company cars will be your brand. But you must give us the best prices.”

She naturally knew these cars were developed under her son’s leadership.

“No problem. If I can give you and Dad cars worth millions, giving you a discount is nothing. But you’ll need to discuss the details with Jiaxin—she’s the real boss, not me.” Zhang chuckled.

“Fine, I’ll talk with Jiaxin. But next time you come back, bring her too. She’s a good girl. Stinky boy, isn’t it time you considered your lifelong matters? You’re our only son. We won’t stop you from chasing immortality, but shouldn’t you also think about us mortals?” Liu Qiaoye said with heavy resentment.