PCJ – Chapter 743 The Power of Advertising

“I don’t think we need to worry about this. First of all, let me make it clear—I’m not a gamer. The number of times I’ve played games before could be counted on one hand. But when it comes to our virtual reality game, I feel something different. This isn’t about playing a game—it’s like actually living in a true world of immortals.

My cultivation talent isn’t good either—I only have a lower-grade wood spiritual root. But so what? In real life, can we ever find a place as beautiful as what Immortal Dreamscape offers? Can we ever experience such an incredibly pleasant sensation? This isn’t a game—it’s an experience.

I think the public still doesn’t really understand Immortal Dreamscape. They continue to think it’s just a game. But now, we need to tell them—it’s more than a game, it’s a way of life. Many people are willing to spend a fortune traveling the world in search of the most beautiful scenery in their hearts. But what place in the world could possibly be more beautiful than Immortal Dreamscape?” Xu Xiaoting said with deep feeling.

“Well said!” Zhang Jiaohua applauded.

Everyone in the conference room followed with applause.

Xu Xiaoting blushed and lowered her head shyly. Mei Qing nudged her, “Xiaoting, you said that really well. Don’t be embarrassed.”

Zhang Jiaohua clapped his hands, “Everyone, what Xiaoting just said was excellent. We were stuck in a dead-end before, but Xiaoting offered a different perspective, and now everything looks completely different. Yuanbao, have the advertising department immediately start planning Immortal Dreamscape’s ad campaign. I want everyone in China to know about Immortal Dreamscape in the shortest possible time. Money is not an issue!”

The advertising department had always been the most awkward division in Meishan Group. Since the company’s founding, the department had been practically useless, so much so that its head was simply the marketing director, Zhang Yuanbao, serving a dual role. The department had high-level talent, but they had been idle for years. They weren’t totally inactive—they had produced many advertising proposals, but none had ever been approved. More often than not, they ended up serving as spokespersons for Meishan Group’s product launches.

But now, real work had finally arrived—and in a big way. Getting the entire country to know about Immortal Dreamscape overnight was a massive undertaking. Promoting across every medium would require astronomical funding. It was a true money-burning plan.

Zhang Yuanbao stood up, “You’re always telling me there’s nothing to do, nothing to do. Well, here it is! And it’s a huge investment! Now it’s up to you. All vacations for the advertising department are canceled. I’ve already secured rooms for you. You’ve always envied the perks other departments get? Now it’s your turn to enjoy the company’s presidential suites. Tell every TV station, newspaper, magazine, and new media outlet—Meishan Group is launching ads!”

All advertising staff on leave were recalled to the company, and everyone sprang into action.

Meanwhile, countless people—like sharks smelling blood—rushed toward Meishan Group. Who wouldn’t want to land a deal with the most promising company in the world?

Soon, from national mainstream media down to local TV stations, rooftop screens, websites, and pop-up ads, Immortal Dreamscape commercials were everywhere in a relentless bombardment.

The centerpiece was a ten-minute video provided by the game’s technical department, captured directly in-game with VR equipment and carefully edited. The visuals were so real they were intoxicating.

People across China were mesmerized. Everyone kept asking: where had this footage been shot? There were no traces of CGI at all. And the battle scenes—epic, almost cinematic—yet they looked absolutely real. Even professionals couldn’t spot a single flaw.

Meanwhile, members of the Dream Alliance were still debating whether to boycott the game outright or try it for a while before making a decision. Opinions were deeply divided. Many argued the Alliance should boycott to force Meishan Group to change the settings and ensure fairness. But those who had participated in the meeting with Meishan Group knew such a possibility no longer existed. Others felt they should try the game first before deciding.

The Dream Alliance was a loose, non-binding grassroots organization with virtually no authority over its members, so the arguments dragged on for days without consensus.

Qi Shuo, a professional gamer, also joined in the discussions. But soon, he gave up. He knew such debates would never reach a conclusion. As a pro, he had confidence in the game’s future. No matter how flawed the settings seemed, they would not threaten its vitality. As more people discovered the game, its popularity would explode.

Qi Shuo opened his phone—and instantly saw an Immortal Dreamscape ad pop up.

“They’ve actually started advertising!” He was surprised, but made up his mind at once.

“Qi Shuo, you’re leaving already? You’re not staying to discuss this?” Chang Zheng asked, surprised by the news.

“Chang Zheng, we both make a living from games. We already know what Immortal Dreamscape is worth. Look at this.” Qi Shuo showed him the ad.

“Immortal Dreamscape’s ad?” Chang Zheng asked in shock.

“Instead of wasting time here, why not get into the game early and start exploring? This game is unlike anything we’ve ever played. We can’t judge it with old ways of thinking.” With that, Qi Shuo prepared to leave.

“Wait for me—I’ll go with you.” Chang Zheng made his choice as well.

On the first day of the ad campaign, sales of Immortal Dreamscape’s game pods equaled the total sales of all previous days combined. On the second day, the numbers left the entire Meishan Group stunned—over one million units sold in just one day.

Back home, Qi Shuo logged into the game and checked the online player count. At first glance, he thought it was only in the hundreds of thousands. But once he entered the game and saw the overwhelming crowds everywhere, he realized something was off. A closer look showed there were actually more than one million players online.

Qi Shuo had known the ads would be powerful—but he never imagined the effect would be this explosive.

“No way, I’ve already wasted too much time. I’ve got to hurry!” Qi Shuo regretted the delay, but it was too late for regrets. All he could do now was seize every moment and gain the advantage in-game.