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Chapter 69

HEIFEIGU -Chapter 69

Hated by the Entire Internet, Fixing the Entertainment Industry by Going Unhinged9 min read70 of 161

Online public opinion intensified. Fans swarmed Xia Letian’s account demanding a response.

Brands he endorsed quickly announced the termination of their cooperation, but Xia Letian himself seemed to have disappeared, never showing up.

Impatient netizens didn’t wait long before receiving an official notice from Anning Police.

Anning Police: #Situation Report#

Recently, in the investigation of a criminal case, we apprehended Duan (male, 31) and Xia (male, 25). Both are currently under administrative detention, and their illegal activities are under investigation.

【“Duan and Xia… are these the two people I’m thinking of?”】

【“So Duan is actually 31? I thought he always claimed to be 27.”】

【“Why are people even noticing that? LOL.”】

【“No wonder he hasn’t responded. He’s in custody.”】

【“Tsk tsk tsk, Xia has already gone in there twice, hasn’t he?”】

【“#Xia’s summer star member turns out to be a law enthusiast#—its value keeps rising.”】

【“This messy group—one ran abroad early, one is a victim, and two are law buffs—unbelievable.”】

【“LOL, did you guys notice? Xie Jixing even liked and shared this notice.”】

Since leaving the island, Xie Jixing had been very busy. His sudden surge in popularity brought him plenty of work. Everything else could be chosen at his own pace, but the company and Qi Zhen both agreed that he should start by selecting a few endorsements.

In addition to being the tourism ambassador for Nanxia Bay Island, Qi Zhen also helped him choose a light-luxury silver jewelry brand and a chain of traditional Chinese medicine wellness clinics.

The silver jewelry brand was obviously attracted by Xie Jixing’s look when he wore the Summer Tribe ethnic costume, and the contract was finalized quickly.

On the day of the shoot, besides the usual bracelets, necklaces, and rings, a set of new designs was specially made for Xie Jixing.

The first set of looks was more casual, mainly featuring leisurewear and school uniforms, with the highlights on makeup and accessories.

The stylist had specially prepared a milk-tea-colored wig for Xie Jixing. Such a light-colored wig would usually look disastrous on most people, but Xie Jixing’s pure yet slightly aloof features made this heavily anime-styled look completely natural.

This series of photos was shot on location at a university campus. Since it was the holidays, there weren’t many people around, but Xie Jixing now had dedicated fans following him.

Early in the morning, many fans came specifically to see him in person. They were well-behaved and only let out soft screams when Xie Jixing appeared.

Occasionally, fans would bring small gifts. Xie Jixing accepted inexpensive ones, while instructing his assistant to return anything more valuable.

Seeing the sweat beading on his forehead and on the fans, and knowing that the payment for the Nanxia Bay Island tourism ambassador role had arrived, with Qian Shuyun having also paid a sizable upfront sum, the now-wealthy Xie Jixing generously treated the fans present to a cup of iced milk tea each.

As the assistant handed them out, Xie Jixing was adjusting his wig when he suddenly heard a deep, hoarse voice say, “Thank you, hubby! Hubby, I love you!”

What the heck!!!

Xie Jixing turned around in disbelief. A man over 185 cm tall was standing there, waving shyly at him.

Next to the man was a petite girl under 1.6 meters, looking up with a sideways glance: “Not hubby! Obviously it’s wife!”

She waved energetically at Xie Jixing: “Thank you, wife! Wife, I love you!!”

Xie Jixing silently swallowed his milk tea—and promptly choked on it.

Even the fans these days were terrifying!

On Dayan Social, two topics quietly started climbing from the bottom of the trending list.

#So is it hubby or wife?#

#Oops, my anime junior seems to have been plucked straight out of a book.#

The first topic showed a cute girl holding a milk tea in a selfie.

【“Today I got milk tea bought by my wife—my wife is really sweet!”】

【“Wife squad assemble!”】

【“We want wives! We want wives!”】

【“You guys are so free… nearly died laughing on site today.”】

The composition of the second trending post was more subtle: no full-body shot, just a large knobby hand holding a cup of milk tea.

【“Bought by hubby, we’ve been under the sun all day—today’s another day of loving hubby.”】

【“Husband fans unite!”】

【“But… big brother in the main post, is this really okay?”】

【“Hahaha, Xie Jixing now has male fans too! Not just the ‘wooden fish sisters,’ now there are ‘wooden fish brothers.’”】

【“Did you see? After this big brother shouted: ‘Hubby I love you!’ Xie Jixing choked on the milk tea.”】

【“Mama fans are hesitant.”】

【“Mama fans looking around.”】

【“Mama fans running over, mama fans running away!”】

【“Hahaha, abstract!”】

Most of this topic was just Xie Jixing’s fans showing off milk tea and having fun. It lingered briefly at the tail of trending before dropping. But the second topic kept climbing higher.

【“HD, unedited photos—click to see the junior’s insanely anime-like beauty.”】

The thread was full of behind-the-scenes shots from the brand shoot. Taken with high-definition telephoto lenses, even the fine fuzz on his face was clearly visible.

In the photos, Xie Jixing wore a black hoodie and ripped jeans, with wireless Bluetooth earbuds. The outfit was casual but cool, and on his chest was a long silver chain with a cute design.

The necklace pendant was a kitten grabbing a dangling red agate pompom with its tail. Its ears were perked, body arched, claws stretched—extremely lifelike.

Xie Jixing also had a small cat-ear clip on his own ears. The kitten was curled against the thin ear, eyes closed. The adorable accessory, combined with his slightly reddened ear tips, made them look irresistibly biteable.

Sitting on the library steps, several seniors were playfully rolling onto their backs in front of him. Sunlight shone on his light-colored hair, emphasizing the gentle look in his brows and eyes.

A calico senior was rubbing his hand, and on his middle finger was a small kitten-themed ring playing with a little black agate ball.

【“Ahhhh, so soft and cute! This whole kitten accessory set is too adorable.”】

【“Tell me the price so I can give up.”】

【“It’s all silver jewelry, not expensive, I can go for it!”】

【“Thanks, sis! Already identified it, I have to get the same set!”】

【“Ahhh, baby, you’re also a little cat! Why not give the kitten with the accessory?”】

【“Judging by the fur, baby should be a ragdoll cat.”】

【“Damn, this milk-tea-colored wig looks so good on him, I feel like I can pull it off too. Already ordered the wig and accessories—perfect for next week’s cosplay with a little dress.”】

The second outfit was a uniform: white shirt, British-style plaid pants, striped tie, soft beige knit cardigan. Xie Jixing rested on the library’s big windowsill, arms under his head, exuding a fluffy, warm vibe.

But in contrast to the previous cool style, the accessories here were more structured and cosmic-themed.

On the beige knit sweater was a brooch with opal as the main stone. The gem was cut into a semicircle as the planet, and the rings were silver with countless facets.

In the sunlight, the opal’s unique iridescence reflected across the facets, dreamlike and dazzling.

The rings on his fingers were in the trendy vaporwave style—wide silver bands resembling rippling water, set with opals and moonstones, like tiny sunlight reflections on the water.

The highlights reflected perfectly on a small red mole under Xie Jixing’s eye, like the tiniest planet in the universe.

【“Junior, can I sleep with you?”】

【“I’m not picky, I just want to sleep on your legs.”】

【“Drooling! I want to kiss that mole.”】

【“I’m literally going to go wild!”】

【“You guys… sigh… no… I… sigh”】

【“It’s the no-man’s zone, just the no-man’s zone (clothes flying off)”】

【“(Clothes thrown in your face) Wear it properly!”】

【“How can unedited photos look this good, I’m impressed!”】

【“Sisters, go identify it quickly, don’t say I didn’t warn you.”】

The brand’s official online store customer service was extremely busy today.

The Cat series and Universe series were older collections, but inquiries spiked unexpectedly.

All messages asked for Xie Jixing’s same sets. Even before the brand officially posted the photos, both older collections sold out.

Seeing this, the brand invested heavily to shoot their new main collection.

The new collection followed a modern Chinese style, with regular jewelry and specially designed accessories for Hanfu: hair crowns, belts, and tassel masks.

The most striking photos were shot on a set indoors.

A huge red crescent moon hovered behind him, snowflakes drifting in the air. Xie Jixing wore a black flying fish suit, with a leather belt and a silver circular-linked waist chain cinching his slim waist.

His black hair was tied into a high ponytail with a feather-patterned two-inch crown, face painted with teal, purple, and blood-red streaks. The most eye-catching was the silver metallic tassel mask covering the lower half of his face.

The silver tassels seemed specially crafted, each piece shimmering like rippling waves.

Xie Jixing held a long spear, chasing the snowflakes midair, spinning and leaping with extraordinary agility.

As he moved, the snowfall intensified. The spear-wielding youth looked like a falcon soaring across the sky, flipping and darting through the blizzard.

The final shot froze on a stunning reverse-spin spear pose.

The spear’s tip pointed directly at the camera. Xie Jixing’s gaze was sharp and proud, while the silver tassels curved dramatically, evoking the youthful, heroic spirit of a gallant young warrior.

The director, photographer, and brand team behind the camera all gasped and clutched their chests, feeling like the spear tip would pierce through the monitor and charge at them next.

Beautiful!

Absolutely stunning! Yes, yes!

This money was definitely well spent.

The stunt coordinator standing nearby scratched their head. Before even starting guidance, it was already shot?

Money really is easy to earn!

The filming turned out surprisingly well, and there were very few places that needed retouching. The brand team worked overtime through the night to produce the promotional materials, and by the next day, the official announcement was out.

#Xie Jixing, Snowy Night Counterattack# immediately shot to the trending list.

The brand not only released a beautiful 18-grid set of static images and a 30-second commercial clip but also edited a behind-the-scenes video. It was clear they were extremely fond of their new spokesperson.

【Help! I just crushed the paper cup in my hand… he’s so handsome, I love him!】

【When I watched the ad, I was skeptical—it looked too cool, must be special effects. But watching the behind-the-scenes footage, I was stunned… so cool and no effects were used!】

【The fools are still commenting here, while the smart ones have already pre-ordered the new product!】

【Report! I just asked customer service, and the first batch is sold out (crying).】

#Xie Jixing, Sold Out!# climbed alongside #Xie Jixing, Snowy Night Counterattack#, just above #Duan Yanming, Xia Letian suspected arrest# in trending rankings.

When Xia Letian left the detention center wearing a mask and a baseball cap, a large screen across the street in the mall was playing Xie Jixing’s Snowy Night Counterattack commercial.

Frozen at the entrance, Xia Letian stared fixedly at the screen, fists clenched, eyes bloodshot. Even through the mask, one could see his tightly gritted teeth and the intense hatred in his gaze.

Several paparazzi had been staking out the detention center and immediately captured the scene.

On the entertainment forum, the fan teacher’s post 【818, Who’s Really Bullying?】 suddenly resurrected.

The fan teacher: “Reposting #Within Months, Summer Star Members’ Fates Diverge!#”

It contained photos taken by the paparazzi: Xia Letian looked ferocious, no longer the carefully disguised “little sun” persona. The fan teacher sighed: “My heart is clear now.”

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